@import url('https://fonts.googleapis.com/css2?family=DM+Sans:wght@400;500;600;700&family=Libre+Caslon+Display&display=swap');
:root{--ink:#10372e;--green:#496344;--cream:#faf8f2;--paper:#fffdf8;--gold:#92671e;--line:#dbded2;--muted:#50635a;--sage:#edf0e4}
*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:24px}body{margin:0;background:var(--cream);color:var(--ink);font-family:'DM Sans',Arial,sans-serif;font-size:16px;line-height:1.7}a{color:inherit;text-underline-offset:5px}img{max-width:100%;display:block}h1,h2,h3,h4{font-family:'Libre Caslon Display',Georgia,serif;font-weight:400;line-height:1.06;letter-spacing:-.025em;margin:0 0 20px}h1{font-size:clamp(3rem,6vw,6rem)}h1 em,h2 em{color:var(--green);font-weight:400}h2{font-size:clamp(2.4rem,4vw,4rem)}h3{font-size:1.85rem}p{margin:0 0 20px}button,input,select,textarea{font:inherit}button,a.btn{cursor:pointer}button:disabled{cursor:wait;opacity:.6}.btn,button{display:inline-flex;align-items:center;justify-content:center;gap:10px;min-height:48px;padding:13px 25px;background:var(--ink);color:white;border:1px solid transparent;border-radius:28px;font-size:.9rem;font-weight:600;line-height:1.4;text-decoration:none;transition:background .18s,transform .18s}.btn:hover,button:hover{background:#254d3c}.btn.blue,.btn.gold{background:var(--gold);color:white}.btn.gold:hover,.btn.blue:hover{background:#795318}.btn.light{background:var(--paper);color:var(--ink);border-color:#aab5a3}.secondary,.btn.outline{background:transparent;color:var(--ink);border:1px solid #91a089}.text-link{font-size:.9rem;font-weight:600}.actions{display:flex;gap:22px;align-items:center;flex-wrap:wrap;margin-top:28px;margin-bottom:20px}.eyebrow,.tag{display:block;font-family:'DM Sans',Arial,sans-serif;font-size:.7rem;font-weight:600;letter-spacing:.19em;text-transform:uppercase;color:var(--green);margin-bottom:19px}.intro{font-size:1.16rem;max-width:660px;line-height:1.65}.muted{font-size:.82rem;color:var(--muted)}.skip{position:absolute;left:-9999px}.skip:focus{left:12px;top:12px;background:white;padding:12px;z-index:50}:focus-visible{outline:3px solid #8c671d;outline-offset:5px}[hidden]{display:none!important}
header{display:flex;align-items:center;justify-content:space-between;gap:30px;padding:24px 5%;min-height:106px;max-width:1500px;margin:auto;border-bottom:1px solid var(--line);position:relative}.logo{display:inline-flex;align-items:center;gap:11px;font-family:'Libre Caslon Display',Georgia,serif;font-size:1.8rem;line-height:.94;letter-spacing:-.025em;text-decoration:none;flex-shrink:0}.logo svg{width:34px;height:47px;stroke:var(--green);fill:none;stroke-width:1.5}.logo span{display:block}.logo small{display:block;font:500 .57rem 'DM Sans',Arial,sans-serif;letter-spacing:.16em;text-transform:uppercase;margin-top:10px}nav{display:flex;align-items:center;gap:23px}nav a{text-decoration:none;font-size:.85rem}nav a:hover{text-decoration:underline}.menu-toggle{display:none}
.hero{background:var(--paper);padding:65px 6%;display:grid;grid-template-columns:1.1fr 1fr;gap:65px;align-items:center}.editorial-hero{position:relative;min-height:660px;display:flex;align-items:center;overflow:hidden;background:#eee7da}.editorial-hero>img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:center}.editorial-hero:after{content:'';position:absolute;inset:0;background:linear-gradient(90deg,rgba(250,248,242,.68),rgba(250,248,242,.35) 43%,transparent 70%);pointer-events:none}.hero-copy{position:relative;z-index:1;padding:70px 6%;width:100%;max-width:1500px;margin:auto}.hero-copy h1{max-width:650px;font-size:clamp(3.9rem,6.8vw,7rem);line-height:.98;margin:24px 0}.hero-copy .intro{max-width:470px;font-size:1.12rem}.hero-copy .eyebrow{max-width:510px}.hero-copy .hero-note{font-size:.78rem;color:#3e594a;max-width:470px}.hero-copy .actions{gap:24px}.journey-strip{display:flex;align-items:center;justify-content:center;gap:40px;padding:23px 6%;border-bottom:1px solid var(--line);background:var(--paper);font-size:.72rem;text-transform:uppercase;letter-spacing:.14em}.journey-strip span{display:flex;align-items:center;gap:11px}.journey-strip b{font-family:Georgia,serif;font-size:1rem;font-weight:400;color:#7c874f}.journey-strip .separator{width:35px;height:1px;background:#bcc4ac}
.shell{max-width:1440px;margin:auto;padding:80px 6%}.section-head{display:flex;justify-content:space-between;gap:55px;align-items:end;margin-bottom:38px}.section-head h2{margin-bottom:0;max-width:730px}.section-head p{max-width:400px;margin-bottom:3px;font-size:.96rem;color:var(--muted)}.section-head .eyebrow{margin-bottom:18px}.grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px}.card{display:flex;flex-direction:column;border:1px solid var(--line);border-radius:5px;padding:30px;background:var(--paper);text-decoration:none;transition:border-color .2s,box-shadow .2s}.card:hover{border-color:#97a289;box-shadow:0 6px 20px #14352808}.card h3{font-size:1.9rem}.card p{font-size:.94rem;color:var(--muted)}.card .text-link,.card>strong{margin-top:auto;padding-top:13px;font-size:.86rem;text-decoration:underline;font-weight:600}.number{font:400 2.8rem 'Libre Caslon Display',Georgia,serif;color:#718467;line-height:1;margin-bottom:25px}.split{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:55px}.split>*{min-width:0}.lavender,.tinted{background:#f0f1e8}.peach{background:#eee9dd}.dark{background:var(--ink);color:var(--paper)}.dark .eyebrow,.dark .tag{color:#c3cfab}.dark p{color:#e1e8dc}.dark .formbox,.dark .formbox p{color:var(--ink)}.note{background:var(--sage);border:1px solid #d2dac5;border-radius:5px;padding:30px;margin-top:20px}.note p:last-child{margin-bottom:0}.manifesto{display:grid;grid-template-columns:.55fr 1.4fr 1fr;gap:45px;padding-top:55px;padding-bottom:65px}.manifesto h2{font-size:2.7rem}.manifesto .principles{border-left:1px solid var(--line);padding-left:32px}.principles p{font-size:.9rem;margin-bottom:22px}.principles strong{display:block;font-size:.9rem;margin-bottom:3px}.experiment-panel{padding:55px;background:var(--ink);color:var(--paper);border-radius:5px;display:grid;grid-template-columns:1.15fr 1fr;gap:70px;align-items:center}.experiment-panel .eyebrow{color:#c9d1b5}.experiment-panel p{color:#dee5d8}.experiment-sheet{background:#f5f2e7;color:var(--ink);padding:30px;transform:rotate(1deg);box-shadow:10px 10px 0 #244b3b;border-radius:3px}.experiment-sheet h3{font-size:2rem}.experiment-sheet p{color:var(--muted);font-size:.9rem}.experiment-sheet dl{margin:0}.experiment-sheet dl>div{padding:12px 0;border-top:1px solid #d6d8c9}.experiment-sheet dt{font-size:.65rem;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:#566647}.experiment-sheet dd{font-size:.87rem;line-height:1.55;margin:3px 0 0}.experiment-sheet .eyebrow{color:var(--green)}
.filters{display:flex;gap:9px;flex-wrap:wrap;margin:20px 0 35px}.filters button{background:transparent;color:var(--ink);border:1px solid #bec7b2;border-radius:24px;padding:9px 18px;min-height:42px;font-size:.84rem}.filters button[aria-pressed=true]{background:var(--ink);color:white;border-color:var(--ink)}.playbook-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:0 35px}.playbook-grid .lesson{border:0;border-top:1px solid var(--line);border-radius:0;background:transparent;padding:29px 0;box-shadow:none}.playbook-grid .lesson h3{font-size:1.8rem;line-height:1.16}.playbook-grid .lesson p{font-size:.9rem}.playbook-grid .tag{font-size:.66rem;margin-bottom:15px}.playbook-grid .lesson:hover h3{text-decoration:underline;text-decoration-thickness:1px;text-underline-offset:5px}.section-footer{display:flex;justify-content:space-between;align-items:center;gap:25px;border-top:1px solid var(--line);padding-top:22px;margin-top:25px}.section-footer p{font-size:.86rem;color:var(--muted);margin:0}.tool-row{display:grid;grid-template-columns:44px 1fr auto;align-items:center;gap:18px;padding:22px 0;border-bottom:1px solid var(--line);text-decoration:none}.tool-row .number{font-size:1.6rem;margin:0}.tool-row h3{font-size:1.65rem;margin-bottom:6px}.tool-row p{font-size:.87rem;color:var(--muted);margin:0}.tool-row .arrow{font-size:1.4rem}.tool-row:hover h3{text-decoration:underline}.workflow{display:grid;grid-template-columns:1.1fr 1fr;gap:65px;align-items:center}.workflow ol{list-style:none;margin:0;padding:0;counter-reset:workflow}.workflow li{display:grid;grid-template-columns:35px 1fr;gap:14px;border-bottom:1px solid #c8cfbd;padding:20px 0}.workflow li:before{counter-increment:workflow;content:'0' counter(workflow);font:1.5rem Georgia,serif;color:var(--green)}.workflow li p{font-size:.9rem;margin:4px 0 0;color:var(--muted)}.workflow li strong{font-size:.95rem}.closing-note{text-align:center;max-width:810px;padding:70px 25px;margin:auto}.closing-note p{max-width:570px;margin:20px auto}.closing-note .signature{font-family:Georgia,serif;font-style:italic;font-size:1.2rem;color:var(--green)}details{border-bottom:1px solid var(--line);padding:22px 0}summary{font-weight:600;cursor:pointer;font-size:.96rem}details p{margin:18px 0 0;color:var(--muted);max-width:850px}
.formbox{background:var(--paper);border:1px solid var(--line);padding:32px;border-radius:6px;color:var(--ink)}label{display:block;margin:17px 0 7px;font-size:.88rem;font-weight:600}input,select,textarea{width:100%;padding:12px 14px;min-height:47px;font:inherit;color:var(--ink);border:1px solid #aeb9a6;border-radius:4px;background:#fff}textarea{min-height:120px;resize:vertical}.output{white-space:pre-wrap;overflow-wrap:anywhere;margin-top:22px;padding:22px;background:var(--sage);border:1px solid #d0d8c4;border-radius:4px;display:none;font-size:.92rem}.output+button{margin-top:18px}.formbox h3{font-size:2rem}.formbox .muted{line-height:1.6}.hp-field{position:absolute;left:-9999px;width:1px}.tool-jump{display:flex;flex-wrap:wrap;gap:12px;margin-top:28px}.tool-jump a{font-size:.85rem;padding:8px 15px;border:1px solid #bdc8af;border-radius:25px;text-decoration:none}.tool-jump a:hover{background:var(--sage)}.tool-section{scroll-margin-top:30px}.tool-section h2{font-size:3rem}.tools-intro{padding-bottom:40px}.tools-intro h1{max-width:800px}.tools-intro p{max-width:670px}
.article{max-width:870px;margin:auto;padding:60px 28px 90px}.article h1{font-size:clamp(2.8rem,5vw,4.5rem);line-height:1.08;letter-spacing:-.025em;margin:26px 0}.article h2{font-size:2.45rem;margin:42px 0 20px}.article h3{font-size:1.75rem;margin-top:27px}.article .tag{margin-top:32px}.article p,.article li{line-height:1.85}.article li{margin:10px 0}.article ul,.article ol{padding-left:23px}.article>.muted{padding-bottom:23px;border-bottom:1px solid var(--line)}.article>p:last-of-type{margin-top:25px}
.studio-intro{padding-bottom:25px!important}.studio-intro h1{margin:22px 0;max-width:940px}.studio-intro .intro{max-width:700px}.studio-intro .muted{max-width:760px}.media-preview{background:var(--paper);border:1px solid #c3cbb8;border-top:8px solid var(--gold);border-radius:5px;padding:30px;overflow-wrap:anywhere}.media-preview h2{margin:10px 0}.media-preview p{white-space:pre-wrap}.media-preview h3{margin-top:25px;border-top:1px solid var(--line);padding-top:18px}.checklist-grid{display:grid;grid-template-columns:1fr 1fr;gap:16px}.check-item{border:1px solid var(--line);background:var(--paper);border-radius:5px;padding:22px}.check-item label{display:flex;align-items:start;gap:12px;font-size:1rem;margin:0}.check-item input{width:21px;height:21px;min-height:21px;flex-shrink:0;accent-color:var(--green);margin-top:3px}.check-item p{font-size:.87rem;margin-top:12px;margin-bottom:0;padding-left:33px;color:var(--muted)}.check-item:has(input:checked){background:var(--sage)}.check-item:has(input:checked) label span{text-decoration:line-through}progress{width:100%;height:14px;accent-color:var(--green);margin-bottom:24px}#pitch-output{min-height:330px}.field-grid{display:grid;grid-template-columns:1fr 1fr;gap:15px}.research-record{padding:25px;margin:18px 0;background:var(--paper);border:1px solid #bdc9b7;border-radius:5px;overflow-wrap:anywhere}.research-record h3{font-size:1.85rem;margin:10px 0}.research-record p{white-space:pre-wrap}.score-list{display:grid;grid-template-columns:1fr 1fr;gap:8px;margin:18px 0}.score-list span{background:var(--sage);border-radius:3px;padding:8px;font-size:.8rem}.empty-state{border:1px dashed #92a187;padding:22px;border-radius:5px;color:var(--muted);font-size:.9rem}#storage-status:not(:empty){background:var(--sage);padding:14px;border-radius:4px}
.newsletter-section{padding:65px 6%;align-items:center;max-width:1440px;margin:auto}.newsletter-hero{align-items:center;background:#eeeadd}.newsletter-card{min-width:0;background:#fff;border:1px solid #d5dacb;border-radius:6px;padding:20px;color:var(--ink)}.newsletter-card .ml-embedded{min-height:320px}.newsletter-fallback{margin:12px 10px 0;text-align:center}.newsletter-hero h1{font-size:clamp(3rem,5.8vw,5.5rem)}.newsletter-card .ml-form-embedWrapper{background:#fff!important}.newsletter-card .ml-form-embedContent h4{font-family:'Libre Caslon Display',Georgia,serif!important;color:var(--ink)!important;font-size:34px!important}.newsletter-card .ml-form-embedContent p{font-family:'DM Sans',Arial,sans-serif!important;color:var(--muted)!important}.newsletter-card .ml-form-embedSubmit button{background:var(--ink)!important;border-radius:25px!important}.newsletter-band{background:#e9eddf;border-top:1px solid #d1d9c4}
footer{padding:45px 6% 27px;max-width:1500px;margin:auto;font-size:.82rem}.footer-top{display:grid;grid-template-columns:1.2fr 1fr 1fr;gap:50px;padding-bottom:35px}.footer-top p{max-width:350px;margin-top:22px;color:var(--muted);font-size:.88rem}.footer-top h3{font-family:'DM Sans',Arial,sans-serif;font-size:.7rem;text-transform:uppercase;letter-spacing:.16em;color:var(--green);margin-bottom:17px}.footer-links{display:flex;flex-wrap:wrap;gap:12px 25px;align-items:start}.footer-links a{font-size:.84rem;text-decoration:none}.footer-links a:hover{text-decoration:underline}.footer-bottom{padding-top:22px;border-top:1px solid var(--line);display:flex;justify-content:space-between;gap:20px;color:var(--muted);font-size:.74rem}.footer-bottom p{margin:0;max-width:550px}
@media(min-width:1600px){.editorial-hero{min-height:740px}.hero-copy h1{font-size:7rem}}@media(max-width:1100px){header{gap:20px}nav{gap:16px}.header-cta{display:none}.hero-copy h1{font-size:5.6rem}.hero-copy .intro{max-width:430px}.manifesto{grid-template-columns:1.4fr 1fr}.manifesto>.eyebrow{grid-column:1/-1;margin-bottom:0}.experiment-panel{padding:40px;gap:40px}.playbook-grid{grid-template-columns:repeat(2,minmax(0,1fr))}.journey-strip{gap:20px}}
@media(max-width:760px){header{padding:20px 6%;min-height:90px;flex-wrap:wrap}.logo{font-size:1.65rem}.logo svg{width:28px;height:38px}header nav{order:3;width:100%;flex-wrap:wrap;gap:12px 22px;padding:10px 0}header nav a{font-size:.9rem}.js header nav{display:none}.js header nav.is-open{display:flex}.js .menu-toggle{display:inline-flex;background:transparent;border:1px solid #aab79d;color:var(--ink);padding:10px 16px;font-size:.8rem;min-height:44px;border-radius:4px}.editorial-hero{min-height:810px;align-items:start;background:var(--cream)}.editorial-hero>img{inset:auto 0 0;height:380px;object-position:80% center}.editorial-hero:after{background:linear-gradient(var(--cream) 0%,var(--cream) 44%,rgba(250,248,242,.8) 55%,transparent 72%)}.hero-copy{padding:46px 6% 330px}.hero-copy h1{font-size:clamp(3.7rem,12vw,5rem);max-width:580px}.hero-copy .intro{font-size:1rem;max-width:460px}.hero-copy .eyebrow{font-size:.65rem}.hero-copy .hero-note{font-size:.73rem}.hero-copy .actions{gap:20px;margin-top:25px}.journey-strip{display:grid;grid-template-columns:1fr 1fr;gap:15px 25px;padding:24px 6%;font-size:.62rem}.journey-strip .separator{display:none}.hero,.split,.workflow{grid-template-columns:1fr;gap:32px}.hero{padding:48px 6%}.shell{padding:55px 6%}.section-head{display:block;margin-bottom:28px}.section-head p{margin-top:22px}.grid{grid-template-columns:1fr}.card{padding:25px}.number{font-size:2.3rem;margin-bottom:22px}.manifesto{display:block}.manifesto .principles{border:0;padding:15px 0 0}.manifesto h2{font-size:2.5rem}.experiment-panel{grid-template-columns:1fr;padding:30px 25px;gap:30px}.experiment-panel h2{font-size:2.65rem}.experiment-sheet{transform:none;padding:25px}.playbook-grid{gap:0 25px}.playbook-grid .lesson h3{font-size:1.7rem}.section-footer{align-items:start;flex-direction:column}.closing-note{padding:55px 6%}.tool-section h2{font-size:2.6rem}.formbox{padding:25px}.newsletter-section{padding:48px 6%}.footer-top{grid-template-columns:1fr 1fr;gap:30px}.footer-top>div:first-child{grid-column:1/-1}.footer-bottom{flex-direction:column;gap:12px}.newsletter-card{padding:14px}.article{padding:42px 6% 70px}.article h2{font-size:2.2rem}.studio-intro h1{font-size:clamp(3rem,9vw,4.5rem)}}
@media(max-width:500px){.playbook-grid,.checklist-grid,.field-grid{grid-template-columns:1fr}.playbook-grid .lesson{padding:27px 0}.media-preview{padding:22px}.score-list{grid-template-columns:1fr 1fr}.newsletter-fallback{font-size:.75rem}.hero-copy h1{font-size:3.65rem}.hero-copy .actions{align-items:start;flex-direction:column;gap:17px}.editorial-hero{min-height:855px}.hero-copy .hero-note{max-width:285px}.footer-top{grid-template-columns:1fr}.footer-top>div:first-child{grid-column:auto}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{transition:none!important}}
@media print{body.print-kit>*{display:none!important}body.print-kit>#main{display:block!important}body.print-kit #main>*{display:none!important}body.print-kit #main>#media-kit{display:block!important;padding:0!important}body.print-kit #media-kit>*{display:none!important}body.print-kit #media-kit>.split{display:block!important}body.print-kit #media-kit>.split>*{display:none!important}body.print-kit #media-kit>.split>div{display:block!important}body.print-kit #media-kit>.split>div>*{display:none!important}body.print-kit #media-kit #kit-preview{display:block!important;border:0;border-top:8px solid var(--gold);padding:15px}body.print-kit{background:white}body.print-kit .media-preview h3{break-after:avoid}body.print-kit .media-preview p{orphans:3;widows:3}}

.path-head{padding-bottom:25px}.path-head>.eyebrow{margin-top:35px}.path-head h1{max-width:950px}.path-head .intro{max-width:760px}.path-body{padding-top:35px}.path-body .note{margin-top:0}.path-body li,.path-steps li{margin-bottom:12px}.path-income{padding-top:30px;max-width:1000px}.path-income>p{max-width:750px}.path-grid{row-gap:28px}.brief-result{margin-top:40px}.brief-result textarea{min-height:540px;font-size:.9rem;line-height:1.7}.tracker-stats{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:25px;margin:30px 0 0;padding:25px 0;border-top:1px solid var(--line);border-bottom:1px solid var(--line);max-width:900px}.tracker-stats dt{font-size:.8rem;color:var(--muted)}.tracker-stats dd{font:3rem 'Libre Caslon Display',Georgia,serif;margin:8px 0 0}.tracker-filter{margin-top:30px}.tracker-filter p{margin-top:12px}#deal-form h2,#character-form h2{font-size:2.4rem}#deal-status:not(:empty),#character-status:not(:empty),#deal-storage:not(:empty){padding:14px;background:var(--sage);font-size:.88rem;border-radius:4px}@media(max-width:550px){.tracker-stats{grid-template-columns:1fr;gap:15px}.tracker-stats>div{display:flex;align-items:center;justify-content:space-between}.tracker-stats dd{margin:0;font-size:2.5rem}.brief-result textarea{min-height:440px}}
