Build my plan
Find the opportunity. Test the idea.

A good hunch.
Better evidence.

Keep your audience research in one place. Compare possible niches, plan a small content test, and record what deserves another try.

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01 / Choose with intention

A niche worth
exploring further.

Write down evidence before rating an idea. These are your judgments, not market predictions. A weak score points to a question you can investigate.

Look for an answer you can improve.

Five similar questions from the right people can be more useful than a trend with no connection to your skills. Check the source, geography and date; popularity alone does not show willingness to pay.

How to research keywords and trends ↗

Your niche ideas

Up to 30 ideas per device. Each rating remains visible so you can compare trade-offs.

02 / Turn publishing into learning

One change.
One clear question.

Choose a metric and a review window before the post. Compare similar formats, topics and audiences. Keep the context alongside the numbers.

Use the same units for both values. For a percentage, enter 5 for 5%; the absolute difference is in percentage points.

Illustrative example

A tutorial averages 12 seconds of watch time. Similar follow-up tutorials average 15 seconds. That is +3 seconds, or +25% relative to the baseline. It is a useful signal to investigate; differences in audience or topic could also explain it.

Learn how to interpret results ↗

Your experiments

Use Edit to add results and your next action. Review dates are planning notes; this tool does not send reminders.

Take the next useful step.

Turn an audience problem into a useful demonstration, then include the work in your media kit.